The world's first Pokemon Go workout launches this week
Tech head or not, the sudden rise of Pokemon Go cannot have gone unnoticed by anyone who has ventured outside over the past week. As news stories on users calling 999 to report a stolen Pokemon or even being shot at continue to roll in, it wasn't long before the health and beauty world took notice.
Virgin Active, always quick to make the most of a trend, will this week introduce the world’s first Pokemon Go inspired training run.
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Starting on Wednesday, eager London-based runners and Pokemon Go-ers will be able to take part in a personal-trainer-guided runs starting and ending at the gym's Walbrook branch, jogging a route in which they can capture Pokemon as they go.
Much has been made of how beneficial Pokemon Go could prove to be in combating childhood obesity – but Virgin Active has taken that one step further. As well as the 5k run, participants will also be challenged to interval training – press-ups, tricep dips, and lunges – lending itself to beefing up their physique just as much as their, er, reputation among the Pokemon community (note: this news piece was written by someone yet to download the app. Apologies for its lack of Pokemon insight.)
The only wisdom we do have to add to matters is of a health and safety nature: unlike your walking app-using forefathers, please do look where you are going.
The first run takes place on Wednesday, and non Virgin Active members can apply for entry on the Virgin Active UK Twitter page.
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